About

Creator partnerships that
actually fit your brand

Hudey finds creators, writes the outreach, and closes the deal. You decide who represents your brand.

Why we started Hudey

We talked to 40+ UK sustainable brand founders about how they run influencer campaigns. The same story kept coming up: three weeks to sign one creator. Most of that time spent on research, DMs that go nowhere, and rate negotiations across four different apps.

The bigger problem? Generic discovery tools don't filter for values. So brands end up partnering with creators who look right on paper but don't actually align with their mission. One bad partnership can undo months of brand building.

Hudey fixes both. AI does the research, writes outreach that references each creator's actual content, and proposes fair rates. You see everything before it goes out. The result: campaigns that launch in days, with creators who genuinely fit.

Our Principles

What we believe

Four things that shape how the product works.

Sustainability vetting is the default

Every recommendation checks content history, past partnerships, and audience values. Not just what’s in someone’s bio.

Nothing sends without your sign-off

Hudey drafts outreach and negotiation messages. You read, edit, and approve before anything goes to a creator.

One vertical, done well

We only work with eco, ethical, and wellness brands. The product is built around the problems those teams actually have.

Days, not weeks

Campaign brief to signed creators in under 48 hours. The vetting still happens. The personalisation still happens. You just skip the admin.

Join the founding cohort

10 spots for UK sustainable brands. Hands-on onboarding, £250/campaign locked in, and a direct line to our team.

Join the Founding Cohort