Product Update4 min read

Introducing Hudey: Find, Contact, and Sign Creators Without the Busywork

We built Hudey to help sustainable brands run influencer campaigns in hours, not weeks. Here’s the problem we’re solving and what’s live now.

If you run a sustainable brand, you already know influencer marketing works. The problem is everything around it: finding creators who share your values, writing dozens of personalised messages, negotiating rates over email and DMs, and tracking results across spreadsheets.

Most teams spend 15–20 hours a week just on coordination. By the time you’ve signed one creator, you’ve burned through half your budget on admin.

Why We Built Hudey

We started Hudey because sustainable brands shouldn’t need a full-time coordinator to run a single influencer campaign. The problem isn’t your team—it’s that the tools weren’t built for how creator marketing actually works today.

Hudey is an AI-powered platform that handles the repetitive parts: finding creators who fit your brand, writing a unique outreach message for each one, negotiating fair rates, and tracking every deliverable. You stay in control—you approve every message and sign off on every deal—but you stop doing the busywork.

What You Can Do Today

  • Find Matching Creators — Search by engagement rate, audience demographics, niche, and sustainability values
  • Send Personalised Outreach — AI writes a unique message for each creator. You review and approve before anything sends
  • Negotiate Deals Automatically — Hudey handles counter-offers, deal terms, and contract generation
  • Track Campaign Results — See responses, signed deals, spend, and ROI in a live dashboard

What’s Coming Next

We’re working with our founding cohort of UK sustainable brands to improve every part of the experience. If you’re spending too much time on influencer coordination and want a faster way to run campaigns, we’d love to hear from you.

Stop spending weeks on influencer admin

Hudey finds creators, writes outreach, and negotiates deals. You approve everything.

Apply for Early Access